Comparison

Clay vs Apollo

Apollo is best for teams that want one tool for prospecting and sequencing at SMB pricing. Clay is best for teams that want a single canvas for prospecting, enrichment, and orchestration — with a real operator behind it.

Last verified: 22 Apr 2026

Best for, by tool

Best for

Clay

Outbound agencies and dedicated GTM operators consolidating their stack

Best for

Apollo

SMB sales teams, founder-led GTM, teams replacing Sales Navigator + sequencing

Feature matrix

Feature	Clay	Apollo
Built-in B2B database	Aggregated via providers	275M+
Sequence engine	Via integrations	Mature
Enrichment waterfall	Best in class	Limited
AI signal-based outbound	Native	Basic
Operator skill required	High	Low

Pricing summary

Clay

From £134/mo (Starter), credit-based.

Full pricing →

Apollo

From £39/mo per user (Basic).

Full pricing →

Migration notes

Most teams keep Apollo (or HubSpot) as the CRM/sequencing layer and add Clay as the prospecting + enrichment platform. Pure replacement is rare in 2026.

FAQ

Can a 5-person team get value from Clay?

Only if one person owns it. Without a dedicated operator, lean teams overpay and underuse it.

Sources

[1] Clay — Clay pricing. www.clay.com/pricing. Captured 22 Apr 2026.
[2] Apollo — Apollo pricing. www.apollo.io/pricing. Captured 22 Apr 2026.