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Outbound workflow tooling

Apollo

All-in-one prospecting database, sequence engine, and CRM-light layer for SMB sales teams.

Last verified:
High confidence·84/100
Exact pricingapollo.io ↗

What it is

Apollo packages prospecting, engagement, and reporting into one tool. The data is reasonable for an SMB price point and the sequence builder is mature, but data quality varies by region and the deliverability tooling lags pure outbound platforms.

Best for

  • ✓SMB sales teams that want one tool instead of three
  • ✓Founder-led sales motions
  • ✓Teams replacing a Sales Navigator + sequencing combo

Not ideal for

  • ×Teams with strict data quality expectations in EMEA
  • ×Operators who want best-in-class deliverability tooling

Pricing

Exact pricing
PlanStarting priceNotes
FreeFree
Basic£39/monthper user
Professional£65/monthper user
Organization£119/monthper user

Top integrations

HubSpotSalesforceLinkedInGmail

Alternatives we’d consider

Read the full alternatives guide →

Clay

When you want one canvas for prospecting, enrichment, and orchestration.

Zapier

When you just need to glue Apollo to your CRM and Slack without changing tools.

Side-by-side comparisons

Sources

  1. [1] Apollo — Apollo pricing. www.apollo.io/pricing. Captured 22 Apr 2026.