AI workflow automation
Zapier
Workflow automation across 7,000+ apps with the deepest connector library on the market.
What it is
Zapier remains the default choice for teams that prioritise breadth of connectors and a low barrier to entry. It is best when triggers and actions are predictable, when teams already understand the Zaps mental model, and when they value a giant template library over advanced branching.
Best for
- ✓Teams adopting their first automation tool
- ✓Workflows where every required app already has a maintained Zapier integration
- ✓Founder-led ops teams who want pre-built templates instead of designing flows from scratch
Not ideal for
- ×High-volume task workflows where Make or n8n is dramatically cheaper per run
- ×Teams that need self-hosting or fine-grained data residency control
- ×Engineering-led teams who prefer code-as-flow
Pricing
Exact pricing| Plan | Starting price | Notes |
|---|---|---|
| Free | Free | Up to 100 tasks/month, single-step Zaps only. |
| Professional | £19.99/monthper user, billed annually | Multi-step Zaps, premium apps, paths. |
| Team | £69/monthshared workspace, billed annually | |
| Company | Custom | Custom — contact sales. |
Watch out for
- !Per-task billing escalates faster than expected once a single high-frequency Zap is added
- !Premium app surcharges still apply on lower plans
Top integrations
HubSpotSalesforceSlackGmailGoogle SheetsOpenAI
Alternatives we’d consider
Side-by-side comparisons
Sources
- [1] Zapier — Zapier pricing. zapier.com/pricing. Captured 22 Apr 2026.