AI workflow automation
Make
Visual scenario builder with sharper branching, lower per-operation cost, and growing AI tooling.
What it is
Make is the most natural Zapier alternative for teams that have outgrown a linear "trigger → action" model. The scenario canvas handles forks, iterators, and aggregators that Zapier struggles with, and the per-operation pricing is materially cheaper at volume.
Best for
- ✓Mid-volume operators who want visual branching, not just step chains
- ✓Teams comfortable with iterators, aggregators, and routers
- ✓Workflows where Zapier task counts have become uncomfortable
Not ideal for
- ×Teams who want a single click "template gallery" experience
- ×Workflows that depend on niche connectors only Zapier maintains
Pricing
Exact pricing| Plan | Starting price | Notes |
|---|---|---|
| Free | Free | 1,000 ops/month. |
| Core | £9/monthper 10k ops, billed annually | |
| Pro | £16/monthper 10k ops, billed annually | |
| Teams | £29/monthper 10k ops, billed annually | |
| Enterprise | Custom | Custom. |
Watch out for
- !Operations multiply with iterators and aggregators — model your busiest flow before sizing the plan
Top integrations
HubSpotSlackAirtableGoogle WorkspaceOpenAI
Alternatives we’d consider
Side-by-side comparisons
Sources
- [1] Make — Make pricing. www.make.com/en/pricing. Captured 22 Apr 2026.